optimising your videos for social media.

Social media has become an indispensable part of our daily lives. It's where we connect with friends and family, find new inspiration, and discover new things. As video continues to dominate social media, it has become increasingly important for businesses and individuals to create videos that are optimized for these platforms. In this blog post, we'll discuss how to optimize your videos for social media, covering topics such as choosing the right dimensions, framing your video, understanding social media platforms, choosing the right video length, and why these videos perform best on social media.

Choosing the Right Dimensions to Shoot in for Social Media

One of the most important factors in creating videos for social media is choosing the right dimensions. Different social media platforms have different requirements for video dimensions, and it's important to know the requirements for each platform to ensure that your videos display correctly and look their best.

Here are the video dimensions you should use for each social media platform:

• Facebook: 1280 x 720 pixels

• Instagram: 1080 x 1080 pixels (square), 1080 x 1350 pixels (portrait), or 1080 x 608 pixels (landscape)

• Twitter: 1280 x 720 pixels

• LinkedIn: 360p (480 x 360 pixels), 480p (640 x 480 pixels), 720p (1280 x 720 pixels), 1080p (1920 x 1080 pixels)

• YouTube: 1280 x 720 pixels (minimum), 1920 x 1080 pixels (recommended), or 3840 x 2160 pixels (maximum)

Framing Your Video for Social Media

Framing your video is another important aspect of optimizing your videos for social media. The framing of your video is the composition of the shot, and it can affect the way viewers perceive your content. To ensure that your video looks great on social media, follow these tips:

• Keep it simple: A cluttered shot can be distracting and take away from your message. Keep your shots simple and focused.

• Use the rule of thirds: The rule of thirds is a composition guideline that involves dividing your frame into thirds both vertically and horizontally. Place your subject at the intersection points to create a balanced and visually pleasing shot.

• Use close-ups: Close-ups are a great way to emphasize emotion or detail. Use close-ups to highlight important aspects of your video.

Understanding Your Social Media Platforms

To create videos that are optimized for social media, it's important to understand the platforms you're creating content for. Different social media platforms have different audiences, and what works on one platform might not work on another. Here are some tips to help you create videos that are optimized for each platform:

• Facebook: Facebook is a great platform for longer-form videos. Keep your videos engaging, and make sure to include a clear call-to-action (CTA).

• Instagram: Instagram is a visually-driven platform that's perfect for short-form videos. Use eye-catching visuals, and keep your videos concise and to-the-point.

• Twitter: Twitter is a platform for quick updates and snippets of information. Keep your videos short and sweet, and make sure to use eye-catching visuals.

• LinkedIn: LinkedIn is a platform for business professionals. Use informative content that educates your audience about your industry or niche.

• YouTube: YouTube is a platform for longer-form content. Keep your videos engaging and informative, and make sure to include a clear CTA.

Choosing the Right Video Length to Get the Most Impact Out of Your Video Content

The length of your video can have a big impact on how well it performs on social media. Different platforms have different requirements for video length, and it's important to choose the right length to get the most impact out of your video content.

Here are the recommended video lengths for each social media platform:

• Facebook: 1-2 minutes

• Instagram: 30 seconds or less

• Twitter: 45 seconds or less

• LinkedIn: 1-2 minutes

• YouTube: 5-15 minutes (or longer for educational content)

It's important to note that these are just guidelines, and the best video length for your content will depend on your specific message and audience. In general, shorter videos tend to perform better on social media because they're more likely to hold the viewer's attention. However, longer videos can be effective if they're engaging and informative.

Why These Videos Perform Best on Social Media

Videos are the most engaging type of content on social media, and they tend to perform better than other types of content. Here are some reasons why videos perform best on social media:

• Visual appeal: Videos are visually appealing, and they can capture the viewer's attention more effectively than text or images.

• Emotion: Videos have the ability to evoke emotion, whether it's laughter, inspiration, or empathy. This emotional connection can help build a relationship between the viewer and the brand.

• Shareability: Videos are highly shareable, and they have the potential to go viral on social media. If your video is entertaining, informative, or inspiring, people will be more likely to share it with their friends and followers.

• Increased engagement: Videos tend to generate more engagement than other types of content. People are more likely to comment, like, and share videos than they are to engage with text or images.

Conclusion

Optimizing your videos for social media is essential if you want to reach your target audience and grow your brand. By choosing the right dimensions, framing your video, understanding social media platforms, choosing the right video length, and leveraging the power of video on social media, you can create engaging and effective videos that will help you achieve your marketing goals. Remember, the key to success is to create content that resonates with your audience, and to be consistent in your approach. With a little bit of effort and attention to detail, you can create videos that will stand out on social media and help you build your brand.

Contact WVFRM today about your next social media video project!